MARS Splenda Campaign- Delite Integrated Marketing...

MARS Splenda Campaign- Delite Integrated Marketing Communications Program Creative Strategy StatementThe marketing communication process begins with identifying those who. MARS Splenda Campaign- Delite Integrated Marketing Communications Program Creative Strategy Statement The marketing communication process begins with identifying those who will make up the target audience. In this case, the target audience for the MARS Splenda Campaign includes three market segments: diabetics, health conscious younger females and mothers of children between the ages of 4 and 12. The objectives that are taken in this case are as follows: - Create awareness among 90 percent of the target audience. To do this we will use repetitive†¦show more content†¦By using coupons to give money off bags during holidays like Easter, Halloween and Christmas. Our party size candies are also great for birthday parties. - Develop and maintain regular purchase of Delite Candy bars among 5 percent of the target audience. Use continued-reinforcement advertising on radio and television, but use a smaller amount of coupons and free prizes. Increase communication efforts to middle aged parents who just want a healthier diet candy with great taste. The key benefits of this product, Delite, are its low calorie, contains no sugar, and is a healthy alternative to a traditional candy bar. One approach that will be taken to express the key benefits of this product is finding the inherent drama behind being a diabetic and the restrictions it places on ones life. In order to create brand identification and therefore support for this product, a logo will be created to use in all forms of advertising so that people can find uniformity in all of the ad’s. Also to support the fact that Delite is sugar free and great for diabetics a tag line will be used to bring attention to this information. The tone of these advertisements will be calm and sentimental. The major source of communication will be television ad’s and magazine ad’s. The types of magazines we are targeting to have these ad’s put in are health magazines, diabetic-geared magazines, and parenting magazines. Integrated Marketing Communication (IMC) Mix For the

The French Revolution for a New Government Essay - 1563 Words

In 1789, the French people were being unfairly treated and revolted in order to get the changes they wanted. But they had to go over many challenging obstacles to achieve this. When the financial situation in France took a turn for the worse, King Louis XVI called a meeting of the Estates-General to decide on how best to tax the people. The Estates-General was made up of the three estates of the political system of France, which was called the Old Regime. The first estate consisted of the clergy of the Roman Catholic Church. They owned ten percent of the land and paid two percent of the taxes. The second estate was formed of the rich nobles, who owned twenty percent of the land and paid nearly no taxes. Lastly there was the third†¦show more content†¦The third estate and their supporters agreed to Sieyà ¨s’s idea and voted to become the National Assembly. Unfortunately, the National Assembly was immediately faced with a challenge. They arrived to their meeting room to find it locked. Not so easily stopped, they broke down the doors to the indoor Royal Tennis Court and vowed not to leave until they had made a new constitution and had the King’s promise that he would enforce it. This vow was called the Tennis Court Oath. In response to the uprising of reformers, King Louis XVI had an army of Swiss guards brought in around Versailles. The people were worried by the rumors that the King intended to have the military forcibly disband the National Assembly, or that the French citizens were going to be annihilated. They began to get together weapons they could use to defend themselves against these foreign troops when a mob got the idea to raid the prison, the Bastille, for gunpowder. When the commander of the Bastille saw these thieves he fired on them and killed many. The fear of losing the National Assembly, or their lives, was pushed further by this and the mob grew incredibly violent. They broke through the guard and took control of the Bastille, hacked some of the guards and the prison commander to death and paradedShow MoreRelatedEnlightenment During The French Revolution1423 Words   |  6 PagesThe French Revolution: Two of the Greatest Eras Working Together Without Knowing Molly Dauk Honors World History Mrs. Bartosik May 5, 2017 The Enlightenment and the French Revolution, two of the most enriched periods of history, probably never to be left out of the history books. The French Revolution was influenced greatly by the Age of Reason. The Enlightenment period took place over about three-hundred years, whereas the French Revolution took place for only ten years. The French RevolutionRead MoreSimilarities And Similarities Between The American And French Revolution897 Words   |  4 Pagesof 1648-1945 there were many revolutions taking place around the world. The biggest revolution that took place was the American and the French revolution. 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Foreigners Essay free essay sample

Is Paia a better choice for Luba than Lachance? Luba Dominescu, the only girl of the Dominescu family, plays an important role in the novel â€Å"Foreigners†. After going through a hard time with her family in Canada, the country they have just immigrated to, Luba becomes more mature and her feminine charm gradually shows up. Paia Manescu and Lachance are two boys who fall in love with this young lady and they compete with each other to win her heart. Although the blue-eyed boy, Lachance, seems to be more attractive to Luba, Paia’s love for Luba has lasted for a long time and their families fully support their marriage. They also have more things in common to promote their relationship, such as language and culture. Furthermore, Paia can be both a nice husband and a wonderful son to help the Dominescu family out of difficulties. Therefore, Paia is a better choice for Luba than Lachance. We will write a custom essay sample on Foreigners Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page First of all, Paia makes a better mate for Luba because Luba’s parents, Stefan Dominescu and Sofie Dominescu, have been really good friends with Paia’s parents since they were in their old country Romania. In these two families, â€Å"It had always seemed clear to everyone that Luba would marry Paia† (155). As soon as the second time Lachance visits the Domincescu to court Luba, Stefan along with Luba purposely visits Paia’s family to tell them that it is necessary now for Paia to propose to Luba if he wants to marry her. This example shows that Luba’s parents wish their daughter to choose Paia instead of Lachance and there is no doubt that a life of marriage with parents’ blessing and full support will be happier. In addition, for Luba herself, she has known Paia since they were little children and â€Å"he had cared her for such a long time† (158). However, Paia is just a boy she knows from school only a few months ago. Compared with Lachance’s unfamiliar and sudden affection, Paia’s love is obviously more reliable and sincere. Another advantage Paia has is that he comes from the same country as Luba, in other words, â€Å"he was one of her people, spoke the same language, played the same music† (158). As a mew immigrant, Luba apparently can not speak English exactly the correct way so that if she marries an English boy like Lachance, she may have difficulties communicating with her husband and it greatly increases the possibility of misunderstanding and arguments between the couple. Besides language, things such as traditions, eating habits, belief and music are also important factors that can influence a relationship. For instance, when Lachance plays music at Luba’s home, â€Å"the tunes sounded strangely to the Romanians’ ears† (155). However, since Paia grows up in the same culture as Luba, there are no cultural differences and communication barrier between he and Luba and it is a lot easier to maintain and improve their relationship. Not only can Paia be a better husband, but he also becomes a more helpful son of the Dominescu family. After Luba marries Paia, they will live in the same house with Sofie and Stefan and stay with Luba’s family rather than follow Lachance to join his father and have â€Å"a more unsettled life† (158). In this way, Luba is able to continue to take care of her little brother and â€Å"Paia would work with tata, helping with everything† (158), which means Paia can share the heavy burden of supporting the whole family that has placed on Stefan’s shoulder since they moved to Canada. These two aspects shows that Paia both brings more family happiness to Luba and helps the Dominescu family gradually get out of difficult circumstance. In conclusion, marrying Paia is obvious a better choice for Luba. He cares for Luba for a longer time than Lachance, has more support from their parents and he shares the same culture and speaks the same language as Luba. Also, he can take care of Luba, as well as her family. Although Luba has difficulties choosing her husband between two gentlemen who are both charming and attractive, it is still lucky for her to have the freedom to decide her own marriage.

Relevance of the Sarbanes-Oxley Act of 2002 to the Madoff Scandal Essay Example

Relevance of the Sarbanes-Oxley Act of 2002 to the Madoff Scandal Essay The investment scandal perpetrated by Bernard Madoff is the largest financial fraud in the history of capitalism. It is believed that Madoff’s secretive investment advice firm caused a loss of nearly $65 billions for the 4,000 odd investors who trusted his firm with their wealth. The investors consisted of several celebrities as well as people from middle and lower classes, thereby making the loss more acute for the latter group. This essay will explore the relevance of the Sarbanes-Oxley Act of 2002 to the Madoff Scandal. The Securities and Exchange Commission (SEC), which is an agency of the Federal government that is entrusted with the task of regulating the financial markets is one of the chief culprits behind this failure. The SEC had brushed aside several warning signals in the years leading up to 2008, either due to the incompetency of their auditing staff or due to collusion with the fraudsters. Ever since Madoff started his ponzi investment scheme two decades ago, there have been independent reports that questioned the sustained high earnings of Madoff’s investments, in spite of the market downturn. It was only in 2008 that the truth about the firm’s fabricated accounting practices came to light, following which Bernard Madoff was duly tried and convicted for 150 years in prison. (Long, 2009) We will write a custom essay sample on Relevance of the Sarbanes-Oxley Act of 2002 to the Madoff Scandal specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Relevance of the Sarbanes-Oxley Act of 2002 to the Madoff Scandal specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Relevance of the Sarbanes-Oxley Act of 2002 to the Madoff Scandal specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Unfortunately, for many investors, the conviction is not an adequate compensation for the amount of wealth they lost. Seen in this context, the enactment of the Sarbanes-Oxley Act in the year 2002 was long overdue. The act attempts to tighten accounting and audit procedures by making business corporations in America comply with higher standards of accountability. Studied in retrospect, the Madoff scandal could have been thwarted at an initial stage if the firm had complied with the regulations mandated by the Sarbanes-Oxley Act. For example, â€Å"Section 404 of the Sarbanes-Oxley Act requires each issuer’s annual report to include an internal control report which shall †¦ contain an assessment, as of the end of the most recent fiscal year of the issuer, of the effectiveness of the internal control structure and procedures of the issuer for financial reporting. In addition, section 404 requires each issuer’s auditor to attest to and report on management’s internal control assessment†. (Coustan, 2004) When the Sarbanes-Oxley bill was initially proposed, it set out to address the loopholes then present in the corporate governance laws. While the whole of Sarbanes-Oxley Act includes many clauses and subclauses, its essence is to make accounting practices in the USA more ethical. The only drawback of such an elaborate reworking of corporate governance laws is the additional cost involved. It is a matter of speculation if the Madoff scandal could have been prevented had Sarbanes-Oxley been implemented earlier than 2002. But there is no doubting the fact that the accounting misrepresentations carried out by Bernard Madoff and his cohorts were in breach of Sarbanes-Oxley regulations, both in letter and in spirit. (Kohn, 2004) For example, Madoff’s ponzi investment scheme showed investors double digit annual returns on their investments, when in truth the money went straight to Madoff’s business bank account with Chase Manhattan Bank. Whenever an investor would request a redemption, Madoff’s firm would pay using funds from new investors, the excess being sent straight to the Chase Manhattan account. The trouble started when this vicious spiral of new infusions and redemptions went out of control. The savings and retirement pensions of many investors were lost in this artificial investment scam, reiterating the fact that regulatory overhauls such as Sarbanes-Oxley are highly relevant to the prevention of such scandals in the future. (Parles et. al., 2007) It should also be mentioned that the provisions under Sarbanes-Oxley are not universally welcome by accountants and managers. While some of the measures were inevitable, they also impose additional encumbrances on the business corporations. For example, a systematic study of managers’ opinions elicited mixed reactions. â€Å"The interviewees unanimously agreed the legislation has many good aspects. Specifically mentioned as a good idea was the part of section 302 requiring top management to certify it had reviewed each quarterly and annual report. Furthermore, requiring management to certify that the financial statements–and other financial information included in the reports fairly present the issuer’s financial condition, as well as the results of operations, will force management to become more engaged in the financial reporting process.† (Moberly, 2007) While there are more plusses than minuses, it would be premature to conclude that Sarbanes-Oxley has achieved its stated purpose. One should not expect the Act to be a panacea for improving financial reporting. It would be unreasonable to expect that fraud would be eliminated from Corporate America. Only in another five years’ time would researchers have enough time and data to perform longitudinal studies of the legislation’s effectiveness. The act can been deemed a success even if it reduces the magnitude of corporate crime (Green, 2005). In other words, making Corporate America crime free would be a Utopian dream; but frauds such as Enron and Lehman Brothers could be identified and thwarted at an earlier stage with greator vigilance from the regulators. References: Anatomy of a Credit Crisis. (2009). Australian Journal of Management, 34(1), i+. Coustan, H., Leinicke, L. M., Rexroad, W. M., Ostrosky, J. A. (2004). Sarbanes-Oxley: What It Means to the Marketplace; from Support to Apprehension, Accounting Professionals Express Their Thoughts. Journal of Accountancy, 197(2), 43+. Culp, C. L. Niskanen, W. A. (Eds.). (2003). Corporate Aftershock: The Public Policy Lessons from the Collapse of Enron and Other Major Corporations. Hoboken, NJ: Wiley. Ex-Madoff Executive Pleads Guilty to Fraud. (2009, August 12). Daily Herald (Arlington Heights, IL), p. 2. Green, S. (2005, March). The Limitations of the Sarbanes-Oxley Act. USA Today (Society for the Advancement of Education), 133, 66+. HE STOLE FROM THE RICH, THEPOOR THEINBETWEEN; Madoff’s Victims Hit out as the Conman Is Given 150-Year Prison Sentence. (2009, June 30). Daily Record (Glasgow, Scotland), p. 9. Kohn, S. M., Kohn, M. D., Colapinto, D. K. (2004). Whistleblower Law: A Guide to Legal Protections for Corporate Employees. Westport, CT: Praeger. Lander, G. P. (2004). What Is Sarbanes-Oxley?. New York: McGraw-Hill. Long, R. (2009, July 20). From the Desk of Bernard Madoff. National Review, 61, 41. Longnecker, B. M. (2004, May). The Sarbanes-Oxley Act: Altering the Fabric of American Business. USA Today (Society for the Advancement of Education), 132, 28+. Moberly, R. E. (2007). Unfulfilled Expectations: An Empirical Analysis of Why Sarbanes-Oxley Whistleblowers Rarely Win. William and Mary Law Review, 49(1), 65+. More Arrests on Way over Madoff Scandal. (2009, June 30). The Evening Standard (London, England), p. 33. Parles, L. M., O’Sullivan, S. A., Shannon, J. H. (2007). Sarbanes-Oxley: An Overview of Current Issues and Concerns. Review of Business, 27(3), 38+. Romano, R. (2005). The Sarbanes-Oxley Act and the Making of Quack Corporate Governance. Yale Law Journal, 114(7), 1521+. SEC Chief Outlines Plan to Build Investor Confidence. (2009, July 15). The Washington Times (Washington, DC), p. A12. Smith, R. C., Walter, I. (2006). Governing the Modern Corporation: Capital Markets, Corporate Control and Economic Performance. New York: Oxford University Press.